Project
Brand creation
Challenge
Desire in every sense for the ultimate speedboat
In an era where luxury brands have become accessible, almost commonplace, Art of Kinetik is an unashamedly exclusive brand. This range of super-luxury speed boats is only for an elite few.
To capture the enveloping opulence of the boats, we created a complete sensory experience that appeals to all five senses: the feel of the fabrics, the smell of the interior and even the sound that the doors make on opening and closing.
The identity itself is deliberately understated because the experience of the boat is the core of the brand.
Work in collaboration with international designers, Muggie Ramadani and Miles Newlyn.
