Project
Strategic services and brand design
Challenge
The perfect cachet for an exclusive motor club
Quadriga is a private car club based in Chelsea. It offers members the chance to drive some of the world's most expensive sports cars.
The new logo marque captures the essence of discrete exclusivity: four silhouetted stallion heads set on a polished black stud, like a cufflink or personal seal. The name Quadriga rarely appears on any material, suggesting that the existence of the club is a secret shared by the privileged few.
We are continuing to work with Quadriga, supporting the company as it grows and ensuring that the customer experience at every touch point reflects the brand essence.
Client feedback
“Kane + Associates took the brief and went beyond anything we imagined”
